SUPERBOOST x Virality Partnership Proposal
Prepared for: Tom Phillips, SUPERBOOST
Prepared by: Matt Hazim, Virality
Date: October 15, 2025
Executive Summary
After our conversation, it's clear SUPERBOOST has an incredible story and a superior product, but you're not reaching the Gen Z/Gen Alpha audience that should be your foundation. We're proposing a comprehensive TikTok domination strategy that will get SUPERBOOST in front of millions of young Australians in the next 30-60 days.
The Goal: Build massive brand awareness, drive retail foot traffic to Woolworths/7-Eleven, and create a youth movement around SUPERBOOST before your competitors catch up.
Why This Will Work
Your Unique Advantages:
Authentic founder story: 7-year AFL player creating what athletes actually need
Superior product: Better ingredients, better taste, Australian-made
Perfect timing: Summer season approaching, youth market wide open
Distribution locked in: Already in Woolies & 7-Eleven
What's Missing:
Consistent, high-volume TikTok presence
Content that resonates with 14-22 year olds
Mass awareness among your target demographic
Our Solution:
Flood TikTok with authentic, high-quality creator content that makes SUPERBOOST the obvious choice for young Australians.
The Strategy
Phase 1: Content Creation (Weeks 1-2)
UGC Creator Sourcing & Management
Find and onboard 10-15 face-to-camera UGC creators
Focus on athletic, relatable Australian talent
Mix of male and female creators for balanced appeal
Scripting & Production
We'll script videos together based on your brand messaging
Core themes:
"Made by athletes, not old corporate suits"
Day-in-the-life integration (natural product placement)
Challenge/trend participation with SUPERBOOST
Comparison messaging vs Gatorade/Powerade
High-quality raw footage delivered for editing
Content Bank Building
Create 50-100 unique video concepts
Multiple variations for testing
Ready-to-deploy content library
Phase 2: Mass Distribution (Ongoing)
TikTok Amplification
Deploy content across our 20,000+ creator network
All creators on Australian proxies for local targeting
Australian slang and cultural references throughout
Target: 10 million+ views per month minimum
Performance Metrics
Strict content guidelines (full page of requirements)
Only pay for views that meet quality standards
Miss one guideline = no payment (keeps quality airtight)
Focus on high-conversion views, not vanity metrics
Continuous Optimization
Real-time performance tracking
A/B testing messaging and hooks
Scale what works, kill what doesn't
Investment Breakdown
Total Monthly Investment: $21,000
Service | Monthly Cost | What You Get |
|---|---|---|
UGC Creator Production | $7,000 | 10-15 face-to-camera creators, scripting, raw footage production, content bank of 30-50 videos |
TikTok Campaign Budget | $7,000 | CPM-based distribution across 20k+ creators, 10M+ targeted Australian views, Australian proxy setup |
Virality Management Fee | $7,000 | Full campaign strategy, creator management, content scripting, performance optimization, reporting |
TOTAL CORE PACKAGE | $21,000 | Complete TikTok domination system |
Optional Add-On:
Service | Monthly Cost | What You Get |
|---|---|---|
Twitter Growth Strategy | $1,500 | Account management, content strategy, engagement growth (our account: 80k followers, 5-10M monthly views) we can guarantee 300% your current reach and over 80 tweets a month. |
Timeline & Deliverables
Month 1:
Week 1-2: Creator sourcing, scripting, content production
Week 2-3: Content bank finalized, campaign launch
Week 3-4: Full distribution, initial results, optimization
Expected Results (30 Days):
10+ million views on SUPERBOOST content
Thousands of engaged Australian viewers (your target demo)
Measurable increase in brand awareness
Foundation for ongoing momentum
Month 2-3:
Scale successful content themes
Introduce new product launches (carbonated version)
Build consistent posting rhythm
Expand to US market prep (with American proxies/slang when ready)
Next Steps
1. Review & Feedback
Share your thoughts on this proposal
Adjust any elements needed
2. Content Strategy Session
Deep dive into messaging themes
Script initial video concepts together
Finalize brand guidelines
3. Creator Onboarding
Begin sourcing UGC talent
Product samples shipped to creators
4. Campaign Launch
Go live with content distribution
Daily monitoring and optimization
5. Weekly Check-ins
Performance reviews
Strategy adjustments
Content planning
Let's Make SUPERBOOST the Drink of the Next Generation
You've built an incredible product and secured distribution. Now it's time to build the demand and cultural momentum that will make SUPERBOOST a household name.
The opportunity is massive. Australian summer is coming. Your target audience is on TikTok all day, every day. Let's capture their attention before your competitors do.
Matt Hazim
Founder, Virality
matt@virality.cc